Cookie Policy/GDPR

Cookie Policy

What are Cookies?

Cookies are small text files stored on your device when you visit a website. They play a crucial role in making websites function efficiently and providing a personalized experience for users. These files contain information that allows websites to remember your preferences, login details, and browsing history, among other things.

Types of Cookies Used

On Mercedes Active Ambient Lighting, we utilize different types of cookies to enhance your online experience:

  1. Necessary Cookies: These are essential for the basic functionality of our website. They enable features like secure login, page navigation, and access to secured areas of the site. Without these cookies, using certain parts of our platform would not be possible.

  2. Performance Cookies: We employ performance cookies to track user interactions and improve website performance. These cookies help us analyze how visitors use our site, identify any performance bottlenecks, and optimize our content for better user experience.

  3. Functionality Cookies: For a more tailored experience, we use functionality cookies. These enable features like remembering your language preferences, displaying personalized content, and providing integrated social media interactions.

  4. Targeting/Advertising Cookies: We may use targeting or advertising cookies to deliver relevant content and ads based on your interests. These cookies help us analyze user behavior and provide targeted promotions for Mercedes Active Ambient Lighting-related products and services.

Cookie Management and Deletion

You have control over the cookies used on our website. Here’s how you can manage them:

  • Most web browsers allow you to adjust your settings to block or delete certain cookies. You can find these settings in your browser’s preferences or options menu.
  • For detailed instructions, please refer to your browser’s help resources or visit the respective privacy authority’s website for guidance specific to your region (e.g., ePrivacy, GDPR, CCPA, UK GDPR).
  • Deleting cookies may impact your logged-in sessions and personalized settings, so proceed with caution.

Third-Party Cookies

Our website may include third-party cookies, which are placed by services we use to enhance our platform. These cookies support various functions, including analytics, advertising, and content delivery. Examples of third-party cookie providers include Google Analytics and advertising networks. We respect your privacy and ensure that these parties adhere to strict data processing guidelines.

Consent and Control

Your consent is essential for us to use cookies on our website. By using Mercedes Active Ambient Lighting, you agree to our placement of necessary, performance, and functionality cookies. You can manage your consent preferences by adjusting the cookie settings in your browser or contacting us at:

Contact: [email protected]

Updates

We regularly review and update our Cookie Policy to comply with evolving legal requirements and best practices (Last Updated: January 1, 2024). We encourage you to check this page periodically for any changes.